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VERRA: Brand identity and packaging system for a premium functional beverage
Project type:
Brand identity and packaging system
Client:
Verra
VERRA is a conceptual branding and packaging project for a premium functional beverage brand in the sparkling water category. The brief was to create a clear, calm and design-led brand identity for urban wellness-conscious consumers aged 24–40.
The project focused on building a brand that makes wellness feel simple, familiar and easy to choose, rather than loud or performative. The visual direction was designed around restraint, clarity and quiet premium cues, translating the brand idea across strategy, logo design, packaging, key visuals and AI-led motion.
The final output included a creative strategy slide, primary and responsive logo system, packaging design for three 330 ml sparkling water cans, front and back pack layouts, lifestyle mockups, two connected but distinct hero key visuals, and a short AI-generated product video concept highlighting refreshment and effervescence.
